VF Corporation, "a global leader in branded lifestyle apparel" announced record second quarter results for 2008 a couple of days ago, says Transworld Business. Second quarter revenues were up 11% from 2007 to $1,677.5 million.
The apparel company, responsible for brands like The North Face(R), Vans(R), Eastpak(R), Reef(R) and more, says, "Our ability to deliver record revenues and earnings per share (EPS) in the face of of exceptionally challenging economic conditions clearly demonstrates the strength and resilience of VF's business model- which is based on powerful brands, excellent geographic and retail channel diversity and consistent execution."
Revenues rose 10% for the first half of 2008 to $3,523.8 million. EPS from continuing operations increased 8% to $2.27.
"Well managed companies with strong brands can perform well, even in difficult conditions," says Eric Wiseman, President and CEO of VFC. As a result, "We are raising are full year growth target for 2008 from 10% to 12%," with anticipated "revenues for 2008 of $7.9 billion, representing an increase of over 9%."
VF Corp spent $245 million on advertising and promotions. And that was way back in 2002. I couldn't find their ad budget from last year.
Keep it simple.