I read today, in David Meerman Scott's book, The New Rules of PR & Marketing, that there are about 57 million blogs in the world and 100,000 new ones are added every day. The book was published in 2007.
That's a lot of voices talking at the same time. Or is it?
Scott points out that while 57,000,000 blogs out there in a world where a new one is pretty much added "every second" is a lot, it might not be as bad as it sounds. Most blogs, at least the successful ones, are extremely niche oriented. When you break it down in this context, not only is it less depressing, it's valid.
Think about it this way, whoever isn't sleeping or enjoying some quiet time in the world right now is talking. Does that mean we still can't hold our own meaningful conversations with others? ("Meaningful" meaning that people are at least pretending to listen to us and we at least have some belief that we're saying something importantish.) So why is it any different on the web?
Now, my blog, is extremely niche oriented. So niche oriented that very few people give a damn. It's about my thoughts on my life at the moment. Most people don't care about this and who could blame them? They don't know me and even if they did, who's to say that they care what's going inside me noggin'? My blog, quite literally, is an online journal.
Many people do the "journal thing" with their blogs and don't see the comments, trackbacks or links they hope to have credited to their posts. They don't feel like anybody's listening. A quick reference to the number of page hits we normally receive can confirm or deny this.
What I have decided to do is create another blog. This way I'll have one for work and one for personal use. Trying to combine the two is not keeping it simple. It's jumbled, lacks cohesion, unity, a regular constituency of something more than just a smattering of family members... all that good stuff.
Then I plan on applying everything I have recently learned from the aforementioned book to my new blog and compare it with response rates to my old blog. I want to do some old fashioned theory testin'. Should be fun.
I'll let you know the second my business blog hits the web. (Then we can figure out where I'm at in the new/probationary hundred thousand bloggers demographic for the day!) I'm sure it won't be long before the whole world knows about it anyway, but I wanted you to be the first. Or something like that...
Keep it simple.